Business Letter

685 Ménard Street
Saint-Hubert, J3Y6P5
(450) 656-3676 / (514) 295-8597
Danny_alfaro_@hotmail.com
February 20th, 2009

Mr. / Ms.
Head of Human Resources
Burton
80 Industrial Parkway
Burlington, VT 0541


Dear Mr. / Ms.:
Job Application

I am writing for the job as Graphic Designer or Apparel Designer. I was looking around on the Burton website and then I saw the open positions. I am a Desktop Publisher who has just finished his course.

I am interested in working for Burton because I appreciate what the company does, as I am a fan of all designs from Burton. I am very good with the complete Adobe suite and I am capable of adapting to new programs, if you wish to know what other computer applications I can handle, you may look at my resume which is attached to this document.

I am available for interviews or just a meet at anytime you would like. I expect a response within a month, if however I do not get a response I will write back. Thank you.


Sincerely,





DannyAlfaro
Danny Alfaro



Resume is attached to this document

SUMARY “WHAT MAKES NIKE’S ADVERTISING TICK?”

Nike is one of the best advertisers; its way of promoting is different from other brands. Usually taking chances on outstanding athletes such as Carl Lewis, Jimmy Connors, John McEnroe, Tiger Woods and The Brazilian Soccer Team. Phil Knight, co-founder of Nike, lets the athletes do the speaking for him. It is one out of three factors behind Nike’s extraordinary expansion. Ilie Nastase, the original Romanian tennis bad boy, was one of the first to represent Nike’s advertising attitude. After its expansion, Nike was the best trainer manufacturer in the U.S., but soon lost its way in 1986 when they expanded into non athletic shoe ware and lost its number one spot to Reebok. Knight took a risk with nike when they integrated new air technology within the trainers. David Fincher directed an ad with the song Revolution from the Beatles for that product and then Michael Jordan got branded to AIR JORDANS and the rest is the past. Globalisation is the subject and how American Nike is the question. A 21 year partnership with WIEDEN and KENNEDY helped create the world best advertisements, using a mix of global ad campaigns and local advertising was the key. Their way of advertising is unique and consistent, they do not rely on market researches, they let the marketing directors the power of doing what they want which can lead to some very experimental ads. Wieden says “Only real things that real men and women can do happen in Nike ads” . Their high risk strategy on ads makes the work more interesting for them and the only principle, on which they base it, is to wake up the consumer. There is no other formula concludes Knight.

Dear M. Cumino

After discussing with the other members of the PEFD marketing team,
we saw that the sales of Caferoma have gone down almost by 30% due to
several reasons.

We've managed to sort out some solutions that might help Caferoma's sales.
One of them, was to lauch a new advertising campaign, by doing that we can
give Caferoma a new look, make it hipper and more exciting for our clientele.
Also we could Stretch the brand, wich would mean letting makers of coffee
equipement to use our product with a licensing fee. Or we could let supermarkets and hypermarkets sell Caferoma under their own name while advertising our own product
to double Caferoma's sales.

If ever you wish to hear more of our solutions we would be extremly happy to arrange
a meeting with you.

Sincerely yours
Danny Alfaro
Member of PEFD
marketing team
Longueuil

Back To School (Habits Never change)

It's that time of the year again, the Fall session has started. So far, there are many new faces which seem to puzzled by the size of the school, or worrying about which crew to hang with, what clothes to wear, usual teenager problems . Is it just me? Or have I mastered the art of dealing with this kind of stress. But from those whom I've recognised, I saw that some habits stick with you!



It hasn't even been 3 days now and already "the usuals" have found they're spot once again, having fun with they're hallucinations of purple lamas. Some of them have already missed classes... I wonder what's the point of coming to school, if you're not going to your classes.
Anyways, let's try to start this semester on good terms.