Dear M. Cumino

After discussing with the other members of the PEFD marketing team,
we saw that the sales of Caferoma have gone down almost by 30% due to
several reasons.

We've managed to sort out some solutions that might help Caferoma's sales.
One of them, was to lauch a new advertising campaign, by doing that we can
give Caferoma a new look, make it hipper and more exciting for our clientele.
Also we could Stretch the brand, wich would mean letting makers of coffee
equipement to use our product with a licensing fee. Or we could let supermarkets and hypermarkets sell Caferoma under their own name while advertising our own product
to double Caferoma's sales.

If ever you wish to hear more of our solutions we would be extremly happy to arrange
a meeting with you.

Sincerely yours
Danny Alfaro
Member of PEFD
marketing team
Longueuil